The 2 Cents Movement
Artistic Director
2023-Present
Technical Artist & Director
The 2 Cents Movement is a youth-led non-profit organisation that uses performance art in youth outreach aimed at creating respectful young citizens, exchanging ideas, and facilitating responsible change in Trinidad and Tobago, the Caribbean, and by extension, the world. They focus on engaging youth on critical issues relevant to their development using creative spaces for discourse and action. The organisation strives to professionalise youth-centred, arts-based interventions and become the leading youth arts outreach company in the Caribbean.
- Contributed to the strategic development and promotion of youth spoken-word and literary programmes across Trinidad and Tobago - Supported marketing strategy, audience development, and campaign execution for the Raise The Bar Festival and Exhibition - Developed and executed brand design outputs, including visual identity assets, promotional graphics, and digital communication materials - Designed and implemented brand communication strategies across social and digital platforms to strengthen audience engagement and visibility - Managed business administration functions including coordination of stakeholders, scheduling, communications, and operational support for programmes and events - Facilitated outreach and communication with students participating in national poetry education initiatives and youth programmes - Co-launched and managed a TikTok channel, achieving 3,870+ followers, 67K+ likes, and 503K+ views within six months - Produced and managed short-form video content across multiple platforms, contributing to an overall 800,000+ cross-channel views - Oversaw content creation, publishing schedules, and community engagement across social media channels - Utilised performance insights and analytics to refine content strategy and improve reach and engagement outcomes
