Organisation

THE 2 CENTS MOVEMENT

THE 2 CENTS MOVEMENT

THE 2 CENTS MOVEMENT

At The 2 Cents Movement, Jayden shaped marketing and audience strategy for youth spoken-word programmes and Raise The Bar, while designing visual identity assets and digital campaign materials. He managed publishing and community engagement, co-launched TikTok, and supported stakeholder coordination, student outreach and programme operations; the channel reached 503,000+ views in six months and his wider work contributed to 800,000+ views across social channels.

At The 2 Cents Movement, Jayden shaped marketing and audience strategy for youth spoken-word programmes and Raise The Bar, while designing visual identity assets and digital campaign materials. He managed publishing and community engagement, co-launched TikTok, and supported stakeholder coordination, student outreach and programme operations; the channel reached 503,000+ views in six months and his wider work contributed to 800,000+ views across social channels.

At The 2 Cents Movement, Jayden shaped marketing and audience strategy for youth spoken-word programmes and Raise The Bar, while designing visual identity assets and digital campaign materials. He managed publishing and community engagement, co-launched TikTok, and supported stakeholder coordination, student outreach and programme operations; the channel reached 503,000+ views in six months and his wider work contributed to 800,000+ views across social channels.

Project cover image

CLIENT / ORGANISATION

2CM Core of Artists

ROLE / SERVICE

Technical Artist & Board Director

PERIOD

2023-Present

THE STORY

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The work

The work

At The 2 Cents Movement, Jayden shaped marketing and audience strategy for youth spoken-word programmes and Raise The Bar, while designing visual identity assets and digital campaign materials. He managed publishing and community engagement, co-launched TikTok, and supported stakeholder coordination, student outreach and programme operations; the channel reached 503,000+ views in six months and his wider work contributed to 800,000+ views across social channels.

Selected contribution

Selected contribution

Shaped marketing and audience strategy; designed visual identity assets; managed publishing and engagement; co-launched TikTok; supported operations.

Shaped marketing and audience strategy; designed visual identity assets; managed publishing and engagement; co-launched TikTok; supported operations.

SELECTED WORK